October Is the New August: Rethinking the Seasons of Travel
For decades, August has been the crown jewel of calendars. Summer holidays, crowded coasts, a rhythm so predictable it feels inherited. But 2025 belongs to October.
This is not just about cheaper flights or thinner crowds. It’s about the quality of light, the pace of breath, the mood of a city when it has exhaled summer’s exhaustion and slipped into something quieter, more refined.
Why October
In Rome, the heat has finally withdrawn, leaving evenings that invite walking.
In Provence, the vineyards turn flame-red, harvests bringing with them a weight of ritual.
In Kyoto, maples prepare their rusted symphony, and gardens take on their most painterly form.
October is the month of texture: cashmere mornings, silk evenings, the muted palette of cities dressing themselves for winter without haste.
Shifting Luxury
Luxury used to mean access to what everyone else wanted. Now it means choosing what others overlook. October offers that vantage: places that are still alive, still luminous, but not oversaturated.
- Venice without queues.
- New York without its August humidity.
- Lisbon with its golden light bending longer over the Tagus.
It is a quieter theater. One where the stage belongs to you.
From My Travels
I remember Florence in late October. Tourists had thinned, yet the Duomo steps still held couples eating gelato in sweaters. In the Uffizi, I lingered in front of Botticelli without elbows pressing at my sides. The city was not empty, but it was breathing at my pace.
It felt like a conversation rather than a performance.
Seasonal Wardrobe, Seasonal Self
October travel isn’t only about place, it’s about personhood. You notice yourself differently.
- Fleece against skin sharpens your awareness of temperature.
- Walking under rust-colored trees invites reflection you’d rush past in summer.
At Meraki & Hodo, we design for these in-between states:
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A long-sleeve tee layered with a blazer.
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A hooded sweatshirt that feels like a second skin in night air.
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A cap, that carries meaning discretly.
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A porcelain cup steaming with coffee against a balcony at dawn.
Our palettes echo vineyards and stone; our silhouettes move easily from gallery to street.
An Invitation
What if you chose October?
What if you let seasons, not schedules shape your story?
[Explore the seasonal collection →]
